goodbye
gravity
project focus:
short film
project focus:
short film
about
The German sportswear giant partnered with the International
Space Station to test improvements on adidas sneakers in outer
space. Yep, actual space. And it’s the first brand in history to do
it. To celebrate, the brand set out on a mission of space-inspired
drops, including the “Goodbye Gravity” NMD and Ultra Boost.
They tasked us with creating a gravity defying short-film that
was rooted in comedy.
Client: adidas / Footlocker Inc.
Year: 2019
Deliverables: Concept, Short Film, VFX, E-com, Social