A retro basketball silhouette with a vulcanized skate sole.
A blend of cultures, Hardcourt is a crossover that reflects each
creator’s unique intersection of life and style. We rewrote the
rules on this Footlocker Inc. exclusive with a 360 degree
campaign that took the Hardcourt from positioning to posting.
From creative direction and key messaging to content, e-com,
print, social and paid media. Hardcourt is ever-present, but
allows our creators to shine.